Digital marketing is the process of promoting products, services, or brands through online platforms such as websites, search engines, social media, email, and mobile apps. It helps businesses reach the right audience at the right time using data-driven strategies. Through techniques like SEO, social media marketing, paid ads, and content marketing, digital marketing increases brand visibility, generates leads, and boosts sales. It is cost-effective, measurable, and allows businesses to track performance in real time, making it one of the most powerful marketing methods in today’s digital world.

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