Market Place

Best for Physical Goods

1. Amazon

• Amazon remains the dominant global marketplace for physical products. ChannelEngine+2ShipBob+2

• Pros: huge customer base, robust fulfilment and logistics (especially in the U.S.). SellerChamp+1

• Cons: very high competition, seller fees can eat into margins. SellerChamp+1

• Best for: Sellers who can scale, handle shipping/fulfilment, and compete on price.

2. eBay

• One of the longstanding platforms for many types of physical goods, new and used. Linnworks+1

• Pros: more flexible listing formats (auction + fixed), good for niche or collectible items. SellerChamp

• Cons: Traffic is large but less than Amazon; you might need to differentiate your listings. AMZScout

• Best for: Unique items, collectibles, used goods, or sellers wanting more flexibility.

3. Walmart Marketplace

• Growing quickly in the U.S., offers sellers access to the large Walmart customer base. SellerChamp

• Pros: Less saturated than Amazon in some categories; big brand trust.

• Best for: Sellers focused on the U.S. market who want a major platform but maybe slightly less competition.

🎮 Best for Digital Goods

4. Gumroad

• A strong choice for digital downloads: ebooks, templates, music, design assets. Medium+2Sky Pilot Website+2

• Pros: Simpler setup; you own more control; good if you drive your own traffic. Medium+1

• Cons: Might rely more heavily on your own marketing since marketplace audience may be smaller compared to physical-goods giants.

5. Etsy (for digital + physical hybrid)

• While known for handmade & craft goods, Etsy also allows digital products like templates, downloads. Thinkific+1

• Pros: Built-in audience for niche/creative products; good for digital assets like design templates.

• Cons: Fees, competition; must comply with digital product rules and correct listing format.

6. Sellfy (and similar platforms)

• Platforms more oriented toward digital goods or mixed digital + physical goods. Colorlib

• Pros: Designed for creators/publishers of digital content, with download handling, subscriptions, etc.

• Good for: Digital-first businesses (templates, courses, art, downloadable content).

⚙️ How to decide which marketplace is “best deal” for you

Here are factors to compare:

• Fees & commissions: Some platforms take a higher cut especially for digital goods.

• Audience/traffic: Is there a built-in large audience or will you have to bring your own?

• Product fit: Digital vs physical goods have very different logistics (shipping, delivery) and audience behaviour.

• Competition vs niche: Big marketplaces = more traffic but also more competition. Niche marketplaces may have less traffic but more targeted buyers.

• Control & brand: Do you want to build your own brand/storefront or just list items in a marketplace?

• Logistics & fulfilment (especially physical goods): Shipping, returns, inventory management.

• Digital delivery & rights (for digital goods): Handling downloads, usage rights, licensing.