Minimalist ₹3000 Cr HUL acquisition breakdown | Case Study | Sahil Khanna

Imagine a skincare brand that launched with a single Instagram post, never used a celebrity endorsement, avoided flashy events, and yet scaled to a ₹3000 Crore valuation in just 4 years. While the market was busy selling “fairness in 7 days,” Minimalist used reverse psychology and radical transparency to win.

In this video, we dive deep into the incredible business journey of Rahul Yadav and Mohit Yadav, the brothers from Jaipur who disrupted the Indian D2C skincare space.

We break down the “Minimalist Secret” into actionable business lessons:
The Pivot: How the failure of their first startup, ‘Free Will,’ led to the creation of Minimalist.
The Power of Honesty: Why being a “Science-first” brand worked better than being a “Natural/Organic” brand.
Marketing Without Ads: How they cleared their first stock with just 200 followers and why word-of-mouth is their biggest asset.
Controlling the Narrative: The bold move to build an in-house factory instead of outsourcing (Quality vs. Asset-light).
The HUL: Decoding the ₹3000 Crore acquisition deal with Hindustan Unilever.
D2C Metrics: Analyzing their insane 60% customer retention rate and 4x ROAS.

Buy Our Course: https://lapaas.com/solopreneur.html
Or Contact 9540065704 (On working hours, else WhatsApp)

Join our whatsapp channel for Latest Updates- https://whatsapp.com/channel/0029Va4ra9d3LdQQCLgqsk3g

👉🏻Download Our App
https://play.google.com/store/apps/details?id=com.edrilla.app

Understand your personality and how it affects your career and relationships. Take our free personality test- https://lapaas.com/personality-test.html

Premium Course – 4 Pillars of Branding | Digital Marketing for Businesses | Ep-03- https://youtu.be/dBbzZkBUWU0?si=C70cdTe0EZdrPrN2

OYO की असली कहानी: Ritesh Agarwal ने कंपनी कैसे बचाई? | Case Study- https://youtu.be/KDOoPCb1XSA?si=nVoiAlTJE1ZXFNUT

CASE STUDY- https://youtube.com/playlist?list=PLd9tDukllEeqM66QBUA4QWxE2sIlWDEqF&si=L51dvSRDxi-4whk3

For Business Enquiry or Collaboration, Mail Us at lapaasindia@gmail.com or Call at 95400 65704

Buy our course – https://lapaas.com/ Or Contact 9540065704 (On working hours, else WhatsApp)

Timestamp-
00:00 – The ₹3000 Crore Secret: Scaling with 0 Celebrity Endorsements
01:26 – Meet the Founders: From CarDekho to Entrepreneurship
02:06 – The Pivot: Why their first startup ‘Free Will’ failed to scale
03:04 – Identifying the Gap: Exposing the “100% Natural” Skincare Lie
04:43 – The Birth of Minimalist: Philosophy of Radical Transparency
06:05 – The Controversy: Is Minimalist a copy of ‘The Ordinary’?
07:15 – Marketing Strategy: Why they chose Micro-Influencers & UGC
08:44 – The Power of Honesty: Using Negative Reviews to Build Trust
10:13 – Decoding the Numbers: 60% Retention Rate & 4x ROAS
11:15 – The Boldest Move: Why they invested in an In-house Factory
12:44 – Funding & Growth: Series A and HUL’s Surprising Entry
14:08 – Global Reach: Expanding to the US, UK, and Middle East
15:20 – The ₹3000 Crore All-Cash Exit: How HUL acquired the brand
17:06 – Key Learnings: Identifying Market Gaps & Strategic Quitting
18:38 – Branding Beyond Packaging: Selling the Ingredient, Not the Hype
20:29 – Mindset Matters: Why a Long-Term Vision is Essential
21:22 – Conclusion & Final Thoughts

#minimalist #businesscasestudy #startupindia #d2c #entrepreneurship #intellectualindies #marketingstrategy #skincarebusiness

👉🏻Consultation- https://lapaas.com/

👉🏻Download Our App
https://play.google.com/store/apps/details?id=com.edrilla.app

👉🏻 Join this channel to get access to perks:
https://www.youtube.com/channel/UC_s0g4QdprLkyyN2MDpef7Q/join

👉🏻Follow Other Channels
✔️ Lapaas Voice – https://www.youtube.com/@lapaasvoice
✔️ Sahil Khanna Talk Show- https://www.youtube.com/@sahilkhannashow
✔️ Lapaas Tech – https://www.youtube.com/@lapaastech
✔️ Ask Sahil Khanna- https://www.youtube.com/@AskSahilKhanna
✔️ Sahil Khanna- https://www.youtube.com/@SahilKhannaa

👉🏻Follow Sahil Khanna
✔️Instagram- https://www.instagram.com/intellectualindies/
✔️Twitter- https://twitter.com/intellectualins
✔️Facebook Page- https://www.facebook.com/IntellectualIndies

👉🏻Our Top Rated Playlist-
✔️Problem Solving Masterclass https://youtube.com/playlist?list=PLd9tDukllEeq9hZ5Q36v96QyxRfEUZ4Y2&si=f2AseikIPtKLFpTo

✔️Digital Marketing For Businesses