In this video, I share my digital marketing project from Epoka University, where I explain why short-form videos have become one of the most powerful tools for brands today. I talk about how platforms like TikTok, Instagram Reels, and YouTube Shorts are changing the way businesses communicate, and why these quick videos are so effective in catching attention and creating engagement.
I hope this presentation helps you better understand the trends shaping digital marketing.
HubSpot. (2024). Marketing statistics and trends. https://www.hubspot.com/
Influencer Marketing Hub. (2024). Social media and influencer marketing insights. https://influencermarketinghub.com/

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