Blurr was released on Zee 5 this week and in this post, we dissect its performance, Budget the number of views it got on Zee 5 in India, its success whether it is a hit or a flop, and where it ranks overall in its opening weekend.
Blurr OTT Views
Blurr got 2.1 Million views in its opening weekend on Zee 5 in India and was outside of top 5 series on OTT this week and was behind last week’s Freddy. Blurr is the 29th highest opening weekend view for a direct-to-OTT movie in our data. Taapsee Pannu’s Loop Lapeta a direct-to-OTT release got 2.3 Million views in its opening weekend while Haseen Dilruba opened at 3.2 Million views so this was expected. Blurr is below almost all the movies with OTT views this year. Also when defining if an OTT movie is a hit or a flop we compare it to web series data where 7 Million+ views is a benchmark for calling a film or web series a proper hit since anything you put on OTT whether good or bad gets at least 2 million views.
Is Blurr Hit or Flop
Blurr is a Flop with 21 Lakhs (2.1 Million) views. Blurr needed to reach more than 40 Lakh viewers in its opening weekend in India at Zee 5 to be called an Average and should cross more than 70 lakh Views to be called a Hit. Blurr did not release at the box office so there are no collections to measure hit or flop so we follow the below criteria for hit or flop ( Note Zee 5 has internal criteria and it takes global views into account while deciding if a movie is a success or not) and all the streamers have the data on completion rate i.e how many people finished watching the movie which decides whether the movie is good or bad.
Criteria:
Less Than 40 Lakh Views Movie is a flop OTT could have invested a lesser amount in a web series and gotten the same views
40 -70 Lakh views Movie is an Average on OTT
70 Lakh – 80 Lakh Views Movie is a Hit
80 Lakh Views to 1 Crore Views Movie is a Super Hit
1 Crore + Views Movie is a Blockbuster on OTT
Blurr Budget
It is estimated that Blurr had a budget of 35 Crores with a large chunk going to star salary of Taapsee Pannu
Where to Watch Blurr on OTT
Blurr can be watched on Zee 5 here
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