With a history of creating high-quality content that appeals to urban audiences across the globe, Reema Kagti and Zoya Akhtar’s production house, ‘Tiger Baby’ steps into the advertising space. The production house aims to create short-form content ranging from TV and digital video commercials, music videos and brand films while maintaining a high standard of innovative and visually compelling storytelling. Tiger Telly wants to aim to create content that is both entertaining and reflective of the evolving cultural shifts around us.
Zoya Akhtar and Reema Kagti’s Tiger Baby diversifies into ad production: first project to feature cricket legends, deets inside
Tiger Telly released their first TVC today, directed by Arjun Varain Singh ( director of the soon-to-be-released film Kho Gaye Hum Kahaan). The commercial is for a used car reselling platform, Spinny, and stars Sachin Tendulkar, Anil Kumble and Yuvraj Singh.
Commenting on it, Zoya Akhtar says, “This is Tiger Telly’s first ad film. We are excited. As a studio, we aim to tell stories across all formats and this campaign helped set that up beautifully. We’re looking forward to more collaborations like this.”
“It was refreshing to find a concept that was fun and aimed to make its audiences smile. And for us, the only way to do that was to have fun shooting and to make sure our cricketing legends felt the same way. So we did. And I hope audiences are able to get in on it!,” adds Arjun Varain Singh, the director of the films.
The film features the three cricketing legends on a boys’ road trip, which definitely makes one nostalgic for Zindagi Na Milegi Dobara. The ad film featured Sachin Tendulkar, recreating the cricketer’s very first car, a bayers blue Maruti 800. In this film, Sachin goes out and about in the car, which the cricket icon loves the most along with films that explored the extraordinary spirit of ordinary people to go far for dreams, and love and to come together to create moments that matter.
Tiger Telly’s services would begin with the script, and treatment development, and culminate with final edit deliverables ready for distribution. They will carry out the vision from inception to execution.
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