Shivarajkumar is known for his support and encouragement of young cinephiles and their enthusiasm for the craft. Niveditha is also following in the footsteps of her father Shivanna by backing a new team of filmmakers. Art has been ingrained in the family’s blood. The entire family is involved in artistic endeavours. In the past, while Annavru was captivating audiences with his performances on screen, it was Parvathamma who played a crucial role behind the scenes, working as a backbone in their production company. Parvathamma used her business acumen to produce many super-hit films under the production house Poornima Enterprises. The same legacy continues now. Geetha Shivrajkumar under Geetha Pictures, Ashwini Puneeth Rajkumar under PRK Production are working in the film industry as producers. Now Shivanna’s second daughter Niveditha Shivarajkumar is making her debut film under her own production company.
Kannada superstar Shivarajkumar’s daughter Niveditha turns producer, launches her debut venture
Sri Muthu Cine Services is a true labour of love for Niveditha. A production company created to give a platform to young talent and new ideas. Having already released a serial and three web series, now Niveditha Shivrajkumar is going to produce a movie under the same banner. ‘A cool breeze is set to sail in the summer fields, to explore life, death and all things destiny yields. A new chapter begins on May 1st.’ she announced with a poster.
The upcoming film produced by Niveditha Shivarajkumar has the talented Vamshi at the helm as director, promising an exciting debut feature for the Shri Mutthu Cine Services. Vamshi Krishna has directed a few short films and worked as an assistant director in the movie ‘Mayabazar’ under the PRK production house. Last seen as an actor in the recently released anthology Pentagon, Vamshi is starting a new chapter in his career as an independent director and full-fledged hero by starring in the movie that Niveditha Shivrajkumar is producing. Cinematographer Abhilash Kalathi of Golden Star Ganesh’s Baana Daariyalli fame wields the camera for this movie. Charan Raj is the tunesmith of this flick and dialogues by Raghunath Niduvalli. Jayram is the co-director.
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