In recent times, Powersutra, a niche women-centric clothing brand has created a stride among the female population of the country because of its top-notch quality and wide range of clothing ranges. The brand incepted by Dr. Pooja M has rapidly emerged as one of the most preferred clothing brands for women, particularly among the working class. Recently, the brand created a sensation and became the talk of the town as it was seen trending on the popular social media platform, Twitter.
Premium women-centric clothing brand ‘Powersutra’ wins the trust of people, Twitteratis trends #Powersutra on Twitter
Twitteratis in India started to trend #Powersutra on the bird app and within a few hours, the trend was among the top 5 Twitter Trends across India on January 16th, 2023. The #Powersutra started to trend around 11:30 am in the morning and by the time it was 13:00, the hashtag clocked and reached among the top 5 Twitter Trends. People went all gaga about the brand as it is among the very handful of premium clothing brands that has incorporated the feature of Size Inclusivity and is catering to about 20 sizes from XXS to 15XL along with providing customisation of formal Pant Suits and Dresses. Additionally, Powersutra has also added Fresh New Holiday Arrivals, keeping in mind the commencement of the New Year 2023. The tweets started to pour in from the users across Pan-India level with them praising the brand’s new collection. Not just this, Powersutra has also announced whopping discounts and sales on their Party Wear Dresses 2023 collection which is also believed to have garnered people’s attention, leading people to trend #Powersutra.
A user on Twitter wrote “I was thrilled to check the website of powersutra as suggested by my friend. They have all the sizes from XXS to 15XL available, moreover they offer customisation in all formals like pant suits, blazers, party and casual dresses. Thankyou #Powersutra.” This tweet garnered a massive amount of likes and retweets and users also shared their experiences being the consumer of Powersutra in the comment section. Another user highlighted how the brand is promoting the concept of ‘Power Dressing’ and ‘Body Positivity’ and tweeted “Ladies, it’s time to flaunt the Powerful You with Power Dressing by #Powersutra. Do not hesitate, own up and spread Body Positivity.”
Powersutra, a well-known brand has always been in the news for all the positive reasons. Incepted in 2020, the brand has rapidly grown and emerged to be one of the most liked and preferred women clothing brands in India. Upon being asked how it feels to see your brand trending on top 5 Twitter Trends across India, an elated Dr. Pooja M, the Founder of Powersutra, stated, “I am truly overwhelmed to receive such love and affection from people all across India. We, at Powersutra, have always tried to bring comfort, elegance and affordability together and as a brand we envision providing latest and trendy outfits to all the wonderful and powerful women in India. This will only strengthen our commitment and dedication to bring top-quality outfits for women that can be worn on every occasion as well as in their daily life.”
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